Marketing Campaign Design
I'm designing marketing materials like website banners, Instagram posts, and email newsletters to better support the marketing and sales departments. The visual theme was all based on the marketing strategies. I usually receive requests with some directions or sample images from marketing specialists. Then I will start to do research and design the graphics. In the last step, I upload designs on Canva and send the link to the marketing specialists just in case they need to edit the text or find any typos.
Service Client Tools Year
Digital
Adobe Photoshop
Adobe Illustrator
Canva
2022
How I choose the colors
Sometimes I receive color directions from the marketing specialists or salespeople on the projects. For example, they ask for green tone color for the Earth Day posts and banner designs. If they don't have a specific color tone they would like to use, I will search the related topic designs on Pinterest and Behance for reference. Most of the time, I have images in my head before I start designing, but it's better to collect enough information before starting design when it comes to marketing.
Website Banner Designs
Below are the banners I designed for the Miniware Shopify website and some of them were used in the newsletter.
Instagram Post Designs
Below are the Instagram posts I designed for the Miniware USA account. There are also some of the images were used as the Amazon info graphics.
