Clay House Art Instagram
I'm responsible for running Clay House Art Instagram account. My job including creating visual posts and stories, hashtag research, writing text content, filming and editing IGTV, and other shorts tutorials for the feeds. Now the account followers increased from 200 to 500 after I start running it.
Service Client Tools Year
Digital
Adobe Photoshop,
Adobe Illustration
2020 - Present
Now my posts are scheduled by eight different themes I created for the account. I use pictures, GIFs, or short videos to accomplish the theme goals.
Here are the eight themes for the posts:
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Clay Introduction
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Clay Tools Introduction
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Long DIY tutorial (IGTV)
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Short DIY tutorial (Within 1 minute)
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Holiday Post
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Creative Quotes from the masters
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On-Site Studio Program Photos
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Giveaway Post
About the Styles
I change the post styles by checking the Insights of the account. The goals of the post are always to reach more people and get more likes. Checking the Insights data is one of the most important daily routine. So far I change the post styles three times.
First Style
In this style, I focus on the whole Instagram layout but ignore the quality of each post. Even though I posted several posts a day, I did not get more followers and likes.
Second Style
After observing some popular creative Instagram accounts, I changed the typography and the visual to a more cute and fun style. This style did bring more followers and likes.
Current Style
After developing the new products, the company decided that the ages of target customers will be broader in the future. So I change the style to a more simple, strong style. The bold font and simple cutout images catch people's eyes faster.
